Archive for the 'MLS' Category

Colorado leads the marketing charge

ColoradoGoogle-map-based real estate marketing tools are nothing new, but Colorado real estate brokers have combined all their resources (all 22 MLS services in Colorado) into one map that show every home listed with a realtor in Colorado! Wow. That is impressive.

Each listing comes with all the niceties you’ve come to expect from this type of system (photos, descriptions, nearby schools and shopping centers, etc.) and presents the material in a very intuitive way. I’ve been predicting that we’ll see more and more of this type of marketing. I firmly believe that eventually all MLS services will combine and present their information in this format.

To view the site go to ColoradoHomeStop.com or to read what the Denver Post has to say, by way of explanation about the site, click here.

Is this the way homes will be sold in the future?

MapGalen Ward and Doug Cole of Rain City Guide have come up with a google-map-based real estate listing service that is really quite unique. Shackprices.com is a new site that shows where the home is on a google map. By simply mousing over the “push pin” in the map, a photo of the house appears in a pop-up window.

This allows you to gather information in several ways. It lets you see what homes in a certain neighborhood are selling for, it allows you to see how many home are available in a particular neighborhood (and where they are in the neighborhood without having to drive around), it allows you to see where the homes are in relation to schools, work, shopping, church, etc. It’s a unique way to shop.

Shackprices.com has taken it one step further by allowing you access to information on what other homes in the neighborhood have sold for, making it possible for you to see if the price of the home you are interested in is in harmony with everything else that’s gone on in the neighborhood.

This site features listings for the Western Washington area only, and so may not be of interest to you directly, but log on and play with it. In my opinion this is the future of how homes will be marketed. It puts a ton of information at your fingertips in a way that’s very easy to assimilate.

Northwest MLS to send Realtor.com packing

Realtor MLS360 digest, a real estate blog from the Seattle area is reporting that the northwest multiple listing service is planning to pull their feed from realtor.com at the end of their contract. Citing the feelings of the majority of the board members that it is inappropriate to provide this type of information to a “for-profit” business outside their sphere of influence, they decided to make the move.

NWMLS currently serves over 2000 companies and 27,000 individual agents in Washington and Oregon.

It sounds like realtor.com will become basically irrelevant in buying and selling real estate in this area. For more information, go to: NWMLS to pull feed to realtor.com